Copyright & Takedown Policy

1. Our approach to intellectual property

We respect the rights of creators and brand owners, and we expect the same from everyone who sends material to us. Our approach rests on a few principles:

• The text on our website is written for us. We don't copy other companies' marketing copy or text from other websites.
• We use the names of platforms and companies, such as Google, Meta and TikTok, only to identify the platforms and services we work with.
• We handle well-founded complaints fairly and without unnecessary delay, following good-practice notice-and-takedown principles.

The text, page design, graphics and other original material we create for this website belong to us or our licensors. Please don't copy it in bulk or republish it as your own.

2. What this policy covers

This policy applies to material published on our website, including:

• Text — descriptions of our marketing services, help articles, answers to frequently asked questions, and our policies;
• Images and graphics — icons, illustrations and other visual material on our pages; and
• Names and marks — the way we refer to platforms, companies and products.

The site doesn't host user comments, reviews or uploads, so concerns will usually relate to material we have published ourselves.

We can only act on material on our own website. If your concern is about an ad, article or social media post published on another website or platform, including content published by a business we work with, please contact the publisher of that content or use the platform's own reporting tools.

3. Trademarks of other companies

Platform names, company names and other trademarks that appear on our website belong to their respective owners. We use them only to identify the platforms and services we refer to, for example when describing the advertising and analytics platforms we work with.

The appearance of a name or trademark doesn't mean that its owner is affiliated with us, sponsors us or endorses our website or our services. If you believe something on our website could confuse people about the source of a product or service, or suggests a connection that doesn't exist, please let us know using the process below.

4. How to submit a copyright or trademark complaint

If you believe material on our website infringes your copyright or trademark, or those of someone you are authorized to represent, send us a notice through our contact form with the copyright topic selected, or by post to the address in the Contact section. Please include:

1. Your contact details — your full name, your organization (if any), and an email or postal address where we can reach you.
2. The work or mark — a description of the copyrighted work or trademark concerned, with a link to the original where one exists, or the mark's registration details if it is registered.
3. The exact location — the full web address of each page on our site where the material appears, and the part of the page that concerns you.
4. A good-faith statement — a statement that you believe in good faith that the use is not authorized by the rights owner, its agent or the law.
5. An accuracy and authority statement — a statement that the information in your notice is accurate and that you are the rights owner or are authorized to act on the owner's behalf.
6. Your signature — your full name, typed at the end of your message, serves as your signature. Notices sent by post should be signed.

It also helps to tell us what outcome you are asking for, such as changing specific wording or removing an image. If you have already prepared a notice in a format used in another country, you may send it to us, as long as it contains the information above. Incomplete notices can delay our review, and we may ask for more information before we act.

5. What happens next

1. Acknowledgment. We aim to reply within two business days (Monday to Friday, excluding US federal holidays).
2. Review. We check that the notice is complete, look at the material and how it is being used, and may ask you for further details.
3. Action. If the notice is valid, we may remove, edit or disable access to the material. We may decline to act if a notice is incomplete, if the use appears lawful — for example, using a company's name to identify it — or if we can't verify the claim.
4. Notification. Where the material was provided to us by someone else, such as a licensor, we may tell them what we have done and why, and share the substance of your notice with them so that they can respond.
5. Outcome. We let you know what we have decided.

We aim to act on complete, valid notices as quickly as we reasonably can. Complex cases, such as those involving competing rights claims, can take longer. Personal information included in notices is handled as described in our Privacy Policy.

6. Counter-notices

If material you provided to us was removed or changed because of a notice and you believe this was a mistake, you can send us a counter-notice through the contact form with the copyright topic selected. Please include:

• your full name and contact details;
• a description of the material that was removed or changed, and where it appeared on our site;
• a statement that you believe in good faith that the material was removed or changed by mistake or because it was misidentified, with an explanation, such as a license or permission you hold;
• a statement that the information in your counter-notice is accurate;
• your agreement that we may share your counter-notice with the person who sent the original notice; and
• your full name as your signature.

We will review your counter-notice and may restore the material, keep it removed, or ask either party for more information. We aren't obliged to restore material, and we don't decide legal disputes between rights owners and others. If a disagreement can't be settled through this process, the parties will need to resolve it between themselves or through the appropriate legal channels.

7. Repeat infringers

If someone repeatedly provides us with material that infringes the rights of others, we may stop using material they provide. We decide what counts as repeated infringement case by case, taking into account how serious the infringements were and whether they appear to have been deliberate.

8. Misuse and false claims

This process is for genuine intellectual property concerns. Please don't use it to:

• send notices that you know are false or misleading;
• make a rights claim on behalf of a competitor or anyone else without real authority; or
• remove accurate information you simply disagree with.

Knowingly false statements in a notice or counter-notice may expose the sender to legal liability. If someone misuses this process, we may disregard their notices and take the misuse into account in future dealings. If you think information on our website is inaccurate rather than infringing, please ask for a correction instead, as described in Other concerns.

9. Other concerns

Not every concern about our website is a copyright or trademark matter. Please use the route that fits:

• Inaccurate or out-of-date information — to ask us to correct something on our website, use the contact form with the general topic selected.
• Your personal data — to request access to or correction of personal data we hold about you, or to exercise other privacy rights, see our Privacy Policy and choose the privacy topic.
• Anything else — for any other concern about content on our website, choose the other topic.

We review the messages we receive and may edit or remove content on our website where appropriate.

10. Contact

Please send copyright and trademark notices and counter-notices through our contact form with the copyright topic selected. We aim to reply within two business days. You can also send notices by post to: